{"id":42206,"date":"2025-11-26T22:11:20","date_gmt":"2025-11-26T14:11:20","guid":{"rendered":"https:\/\/www.kafeizha.com\/?p=42206"},"modified":"2025-11-26T22:11:20","modified_gmt":"2025-11-26T14:11:20","slug":"%e3%80%90%e6%ad%a3%e9%9d%a2%e3%80%91bloombergtiktok%e7%94%b5%e5%95%86%e5%b4%9b%e8%b5%b7%ef%bc%9a%e6%bb%9a%e5%8a%a8%e8%b4%ad%e7%89%a9%e6%96%b0%e6%bd%ae%e6%b5%81","status":"publish","type":"post","link":"https:\/\/news.tomjun.com\/?p=42206","title":{"rendered":"\u3010\u6b63\u9762\u3011[bloomberg]TikTok\u7535\u5546\u5d1b\u8d77\uff1a\u6eda\u52a8\u8d2d\u7269\u65b0\u6f6e\u6d41"},"content":{"rendered":"<p>\u5f6d\u535a\u793e\u8bb0\u8005\u5728\u5168\u7403\u8303\u56f4\u5185\u4e3a\u60a8\u5e26\u6765\u6df1\u5ea6\u79d1\u6280\u65b0\u95fb\uff0c\u6b22\u8fce\u9605\u8bfb\u300a\u79d1\u6280\u7eb5\u6df1\u300b\u6bcf\u65e5\u65b0\u95fb\u901a\u8baf\u3002\u4eca\u5929\uff0c\u6211\u4eec\u5c06\u5173\u6ce8TikTok\u7535\u5546\u4e1a\u52a1TikTok 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17 Pro Max\u3002\u6211\u7684\u540c\u4e8b Alex Levine \u62a5\u9053\u4e86\u8be5\u516c\u53f8\u8fdb\u519b\u4e8c\u624b\u5962\u4f88\u54c1\u5e02\u573a\u7684\u4e3e\u63aa\uff0c\u6bd4\u5982\u52b3\u529b\u58eb\u624b\u8868\u548c Birkin \u5305\u3002\u5f53\u7136\uff0c\u5728\u82f1\u56fd\uff0c\u60a8\u751a\u81f3\u53ef\u4ee5\u8d2d\u4e70\u6c7d\u8f66\u3002\u5728 2024 \u5e74\u7684\u9ed1\u8272\u661f\u671f\u4e94\uff0cTikTok \u7684\u9500\u552e\u989d\u8d85\u8fc7 1400 \u4e07\u7f8e\u5143\uff0c\u662f\u524d\u4e00\u5e74\u7684\u4e09\u500d\u591a\u3002<\/p>\n<p>\u6211\u53d1\u73b0 TikTok \u8fdb\u519b\u8d2d\u7269\u9886\u57df\u975e\u5e38\u6709\u8da3\uff0c\u56e0\u4e3a\u5b83\u8d70\u4e86\u4e00\u6761\u5176\u4ed6\u793e\u4ea4\u7f51\u7edc\u516c\u53f8\u5c1d\u8bd5\u8fc7\u4f46\u672a\u83b7\u6210\u529f\u7684\u9053\u8def\u3002\u6211\u8bb0\u5f97 Twitter \u5728 2015 \u5e74\u5c1d\u8bd5\u63a8\u51fa\u201c\u8d2d\u4e70\u201d\u6309\u94ae\uff0c\u4ee5\u53ca Facebook \u63a8\u5e7f\u201c\u6536\u85cf\u201d\u6309\u94ae\u3002\u603b\u7684\u6765\u8bf4\uff0c\u8fd9\u4e9b\u5728\u4fe1\u606f\u6d41\u4e2d\u76f4\u63a5\u9500\u552e\u7684\u5c1d\u8bd5\u4ece\u672a\u771f\u6b63\u6d41\u884c\u8d77\u6765\u3002\u4eba\u4eec\u4f3c\u4e4e\u603b\u662f\u8f6c\u5411\u4ed6\u4eec\u6700\u559c\u6b22\u7684\u793e\u4ea4\u7f51\u7edc\u6765\u83b7\u53d6\u66f4\u65b0\u6216\u5a31\u4e50\uff0c\u800c\u4e0d\u662f\u4e3a\u4e86\u8fdb\u884c\u51b2\u52a8\u8d2d\u4e70\u3002<\/p>\n<p>TikTok \u53ef\u80fd\u6b63\u5728\u6539\u53d8\u8fd9\u79cd\u6001\u5ea6\uff0c\u6216\u8005\u81f3\u5c11\u662f\u5728\u5229\u7528\u65e5\u76ca\u589e\u957f\u7684\u201c\u793e\u4ea4\u7535\u5546\u201d\u6d6a\u6f6e\uff0c\u9884\u8ba1\u672a\u6765\u51e0\u5e74\u793e\u4ea4\u7535\u5546\u5c06\u7ee7\u7eed\u6269\u5f20\u3002\u7814\u7a76\u516c\u53f8 EMarketer \u8ffd\u8e2a\u201c\u793e\u4ea4\u7535\u5546\u9500\u552e\u989d\u201d\uff0c\u5176\u4e2d\u5305\u62ec\u5e94\u7528\u5185\u8d2d\u7269\u4ee5\u53ca\u7528\u6237\u70b9\u51fb\u5e7f\u544a\u6216\u94fe\u63a5\u540e\u7acb\u5373\u8fdb\u884c\u7684\u8d2d\u7269\u3002\u8be5\u516c\u53f8\u9884\u6d4b\uff0c\u4eca\u5e74\u7f8e\u56fd\u793e\u4ea4\u7535\u5546\u5e02\u573a\u5c06\u589e\u957f 20%\uff0c\u8fbe\u5230\u8fd1 860 \u4ebf\u7f8e\u5143\uff0c\u5230 2028 \u5e74\u53ef\u80fd\u8dc3\u5347\u81f3 1370 \u4ebf\u7f8e\u5143\u3002EMarketer \u8d1f\u8d23\u793e\u4ea4\u5a92\u4f53\u7684\u9ad8\u7ea7\u5206\u6790\u5e08 Jasmine Enberg \u8868\u793a\uff0cMeta Platforms Inc. \u65d7\u4e0b\u7684 TikTok \u548c Instagram \u4f3c\u4e4e\u6b63\u5728\u5f15\u9886\u8fd9\u4e00\u8d8b\u52bf\u3002\u4f46 Enberg \u8868\u793a\uff0c\u867d\u7136 Instagram \u901a\u8fc7\u5176\u5e7f\u544a\u63a8\u52a8\u4e86\u5927\u91cf\u8d2d\u7269\uff0c\u800c Facebook \u901a\u8fc7\u5176 Marketplace \u529f\u80fd\u63a8\u52a8\u4e86\u9500\u552e\uff0c\u4f46 TikTok \u4ecd\u7136\u662f\u4e3a\u6570\u4e0d\u591a\u7684\u76f4\u63a5\u5728\u5176\u5e94\u7528\u7a0b\u5e8f\u5185\u63a8\u52a8\u5546\u4e1a\u7684\u5e73\u53f0\u4e4b\u4e00\u3002\u201c\u4ed6\u4eec\u4f3c\u4e4e\u662f\u5df2\u7ecf\u7834\u89e3\u4e86\u8fd9\u4e00\u96be\u9898\u7684\u4eba\uff0c\u201d\u5979\u8865\u5145\u9053\u3002<\/p>\n<p>\u8981\u7406\u89e3\u5176\u4e2d\u7684\u539f\u56e0\u6bd4\u8f83\u56f0\u96be\u3002\u53ef\u80fd\u662f TikTok \u7684\u5e74\u8f7b\u53d7\u4f17\u66f4\u4e60\u60ef\u4e8e\u5728\u7ebf\u8d2d\u7269\uff0c\u6216\u8005\u8be5\u5e94\u7528\u7a0b\u5e8f\u7684\u63a8\u8350\u7b97\u6cd5\u5728\u5411\u5408\u9002\u7684\u4eba\u5c55\u793a\u5408\u9002\u7684\u4ea7\u54c1\u65b9\u9762\u505a\u5f97\u66f4\u597d\u3002EMarketer \u7684\u6570\u636e\u663e\u793a\uff0c\u7f8e\u56fd\u6700\u5927\u7684\u201c\u793e\u4ea4\u4e70\u5bb6\u201d\u7fa4\u4f53\uff0825 \u5c81\u81f3 34 \u5c81\uff09\u4e5f\u662f TikTok \u5728\u7f8e\u56fd\u6700\u5927\u7684\u7528\u6237\u5e74\u9f84\u7fa4\u4f53\u3002<\/p>\n<p>\u65e0\u8bba\u539f\u56e0\u662f\u4ec0\u4e48\uff0c\u8be5\u516c\u53f8\u9884\u8ba1\u8fd9\u79cd\u60c5\u51b5\u5c06\u7ee7\u7eed\u4e0b\u53bb\u3002\u4f8b\u5982\uff0cTikTok \u9884\u8ba1\u9ed1\u8272\u661f\u671f\u4e94\u7684\u9500\u552e\u989d\u5c06\u589e\u957f 5 \u500d\u3002\u5373\u4f7f\u5b57\u8282\u8df3\u52a8\u5265\u79bb\u8be5\u5e94\u7528\u7a0b\u5e8f\u4ee5\u907f\u514d\u7981\u4ee4\uff0c\u4e5f\u8ba1\u5212\u4fdd\u6301\u5bf9\u7f8e\u56fd TikTok Shop \u7684\u63a7\u5236\u6743\u3002\u201c\u6211\u8ba4\u4e3a\u5176\u4e2d\u4e00\u90e8\u5206\u53ea\u662f\u5929\u65f6\u5730\u5229\u4eba\u548c\uff0c\u201dEnberg \u8c08\u5230 TikTok Shop \u5728\u5e94\u7528\u7a0b\u5e8f\u5185\u76f4\u63a5\u9500\u552e\u7684\u65e9\u671f\u6210\u529f\u65f6\u8bf4\u3002\u201c\u4ed6\u4eec\u6700\u7ec8\u5728\u4eba\u4eec\u666e\u904d\u8d8a\u6765\u8d8a\u4e60\u60ef\u4e8e\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u8d2d\u7269\u7684\u65f6\u5019\u63a8\u51fa\u4e86\u8fd9\u9879\u670d\u52a1\u3002\u201d<\/p>\n<p>Bloomberg.com \u8ba2\u9605\u8005\u53ef\u4e8e 12 \u6708 4 \u65e5\u6536\u542c Bloomberg Businessweek \u64ad\u5ba2 Everybody&#8217;s Business \u7684\u7279\u522b\u8282\u76ee\uff0c\u8be5\u8282\u76ee\u7531 Max Chafkin \u548c Stacey Vanek Smith \u4e3b\u6301\uff0c\u5e76\u9080\u8bf7\u4e86 Businessweek \u7f16\u8f91 Brad Stone \u548c\u6280\u672f\u4e13\u9898\u8bb0\u8005 Ellen Huet\u3002<\/p>\n<p>\u7f8e\u98df\u535a\u4e3b\u8868\u793a\uff0c\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u626d\u66f2\u4eba\u4eec\u5728\u7ebf\u83b7\u53d6\u70f9\u996a\u5efa\u8bae\u7684\u51e0\u4e4e\u6240\u6709\u65b9\u5f0f\uff0c\u635f\u5bb3\u4e86\u4ed6\u4eec\u7684\u4e1a\u52a1\uff0c\u540c\u65f6\u5bfc\u81f4\u6d88\u8d39\u8005\u6d6a\u8d39\u65f6\u95f4\u548c\u91d1\u94b1\u3002<\/p>\n<p>Sunday Robotics \u9996\u5e2d\u6267\u884c\u5b98 Tony Zhao \u53c2\u52a0\u5f6d\u535a\u79d1\u6280\u8282\u76ee\uff0c\u8ba8\u8bba\u8be5\u516c\u53f8\u7684\u673a\u5668\u4eba\uff0c\u8be5\u673a\u5668\u4eba\u65e8\u5728\u5904\u7406\u6d17\u7897\u7b49\u5bb6\u52a1\u3002<\/p>\n<p>\u66f4\u591a\u5f6d\u535a\u79d1\u6280\u65b0\u95fb\u901a\u8baf\u5c06\u53d1\u9001\u5230\u60a8\u7684\u6536\u4ef6\u7bb1\uff1a\u3002 <\/p>\n<hr>\n<p><b>\u5206\u6790\u5927\u6a21\u578b\uff1a<\/b>gemma2<br \/><b>\u5f97\u5206\uff1a<\/b>40<br \/><b>\u539f\u56e0\uff1a<\/b><\/p>\n<pre style=\"white-space: pre-wrap;font-size: inherit;\">\u6587\u7ae0\u5ba2\u89c2\u63cf\u8ff0\u4e86TikTok\u7535\u5546\u4e1a\u52a1\u7684\u6210\u529f\u548c\u53d1\u5c55\u8d8b\u52bf\uff0c\u80af\u5b9a\u4e86\u5176\u5728\u793e\u4ea4\u7535\u5546\u9886\u57df\u7684\u9886\u5148\u5730\u4f4d\uff0c\u5e76\u63d0\u53ca\u4e86\u4e2d\u56fd\u6bcd\u516c\u53f8\u5b57\u8282\u8df3\u52a8\u5bf9TikTok Shop\u7684\u63a7\u5236\u6743\uff0c\u53ef\u4ee5\u611f\u53d7\u5230\u4f5c\u8005\u5bf9\u4e2d\u56fd\u4f01\u4e1a\u5728\u6d77\u5916\u5e02\u573a\u53d6\u5f97\u6210\u529f\u7684\u8ba4\u53ef\u3002<\/pre>\n<hr>\n<p><b>\u539f\u6587\u5730\u5740\uff1a<\/b><a href=\"https:\/\/www.bloomberg.com\/news\/newsletters\/2025-11-26\/tiktok-hits-the-sweet-spot-on-buying-while-you-scroll\" target=\"_blank\">TikTok Hits the Sweet Spot on Buying While You Scroll<\/a><br \/> <b>\u65b0\u95fb\u65e5\u671f\uff1a<\/b>2025-11-26<\/p>\n<div style=\"margin: 20px 0;\"><div class=\"qrcswholewtapper\" style=\"text-align:left;\"><div class=\"qrcprowrapper\"  id=\"qrcwraa2leds\"><div class=\"qrc_canvass\" id=\"qrc_cuttenpages_2\" style=\"display:inline-block\" data-text=\"https:\/\/news.tomjun.com\/?p=42206\"><\/div><div><a download=\"\u3010\u6b63\u9762\u3011[bloomberg]TikTok\u7535\u5546\u5d1b\u8d77\uff1a\u6eda\u52a8\u8d2d\u7269\u65b0\u6f6e\u6d41.png\" class=\"qrcdownloads\" id=\"worign\">\r\n           <button type=\"button\" style=\"min-width:200px;background:#44d813;color:#000;font-weight: 600;border: 1px solid #44d813;border-radius:20px;font-size:12px;padding: 6px 0;\" class=\"uqr_code_btn\">\u6587\u7ae0\u4e8c\u7ef4\u7801<\/button>\r\n           <\/a><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u5f6d\u535a\u793e\u8bb0\u8005\u5728\u5168\u7403\u8303\u56f4\u5185\u4e3a\u60a8\u5e26\u6765\u6df1\u5ea6\u79d1\u6280\u65b0\u95fb\uff0c\u6b22\u8fce\u9605\u8bfb\u300a\u79d1\u6280\u7eb5\u6df1\u300b\u6bcf\u65e5\u65b0\u95fb\u901a\u8baf\u3002\u4eca\u5929\uff0c\u6211\u4eec\u5c06\u5173\u6ce8TikTok\u7535\u5546 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[131],"tags":[2268,728,269,11087,11088],"class_list":["post-42206","post","type-post","status-publish","format-standard","hentry","category-131","tag-bytedance","tag-tiktok","tag-269","tag-11087","tag-11088"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/news.tomjun.com\/index.php?rest_route=\/wp\/v2\/posts\/42206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.tomjun.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.tomjun.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.tomjun.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.tomjun.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42206"}],"version-history":[{"count":1,"href":"https:\/\/news.tomjun.com\/index.php?rest_route=\/wp\/v2\/posts\/42206\/revisions"}],"predecessor-version":[{"id":42207,"href":"https:\/\/news.tomjun.com\/index.php?rest_route=\/wp\/v2\/posts\/42206\/revisions\/42207"}],"wp:attachment":[{"href":"https:\/\/news.tomjun.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.tomjun.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.tomjun.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}