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<\/p>\n<hr>\n<p><font size=\"-1\"><b>\u65b0\u95fb\u6765\u6e90\uff1a<\/b>www.nbcnews.com<br \/> <b>\u539f\u6587\u5730\u5740\uff1a<\/b><a href=\"https:\/\/www.nbcnews.com\/news\/tik-tok-microtrends-fashion-shoppers-rcna173458\" target=\"_blank\" rel=\"noopener\">Shopping has become agonizing because of microtrends<\/a><br \/> <b>\u65b0\u95fb\u65e5\u671f\uff1a<\/b>2024-10-06<br \/> <b>\u539f\u6587\u6458\u8981\uff1a<\/b><\/font><\/p>\n<pre style=\"white-space: pre-wrap;\">When deciding what to wear to a recent event at her law school, Fiza Faheem, 20, pored over the options in her wardrobe. Many of her recent purchases had already gone out of style, at least by TikTok\u2019s volatile standards. Should she don the thin-framed glasses characteristic of the \u201coffice siren\u201d? Or perhaps she could channel \u201cdark academia\u201d with a gothic blazer and black sheer tights? Should she stack her jewelry and put bows on her sleeves? Or should she opt for more of a \u201cclean girl\u201d look, which would involve slicking back her hair and wearing neutral colors? She felt like her closet was mocking her. \u201cI might have liked something before, and then all of a sudden, even three or four months down the line, I don\u2019t really reach for it in my wardrobe anymore,\u201d said Faheem, a student at the University of York in the U.K. \u201cThen there\u2019ll be something new that\u2019s trending.\u201d With the TikTok and fast-fashion mill churning out new trends and microtrends every day, consumers in the real world seem to be crying out: Shopping isn\u2019t fun anymore and personal style feels impossible. In the past year, microtrends and coveted aesthetics have become more niche and short-lived, from the resurgence of so-called indie sleaze with Charli XCX\u2019s \u201cbrat\u201d summer to the coquettish hyperfeminine to boxer shorts and jerseys. Shoppers say they feel disoriented, they can\u2019t find age-appropriate clothing, and nothing stays in style. They\u2019ve never owned more clothes, they say, but the fear of being \u201ccheugy\u201d in last month\u2019s viral item often gives them pause before they even start dressing. Marketing on apps like TikTok and Instagram has changed the landscape of fashion, experts say, making clothing more instantaneously accessible and trends gigantic but fleeting. \u201cIt has people lost,\u201d said Dejeun\u00e9 Harris, a personal stylist based in Washington, D.C. \u201cIf you\u2019re following trends, you\u2019re going to be shopping way more often than not, and you\u2019re still not going to actually have anything to wear.\u201d Normal people don\u2019t have time to keep up like fashion influencers do, but social media is constantly trying to make them. \u201cWhen you\u2019re a regular person and you\u2019re going on to your email job during the day and then every time you take a dopamine break on your phone, you\u2019re getting hit by \u2018You\u2019re not fashionable enough. You don\u2019t have the cool-girl clothes. These are what the cool girls are wearing,\u2019 it\u2019s going to take a toll on you,\u201d said Alana Martinson, 24, a sustainability and thrifting-focused content creator. Everyone is overconsuming to keep up When shopping for clothes, Martinson is almost exclusively a thrifter. If there\u2019s a new item she really wants, she gives herself a year to look for it at her local secondhand haunts before deciding whether to buy it new. She feels that intentionality with shopping has nearly gone extinct with her generation. As a result, people don\u2019t really like their clothes anymore, she said. \u201cThe items in your closet that you did take a lot of time to purchase \u2014 you were just looking for that pair of jeans that fit you that way and for the longest time, then you finally found them \u2014 those are the clothes that you\u2019re going to wear over and over and over again,\u201d she said. \u201cWhen you just go the route of instant gratification, it\u2019s so easy to fall out of love with an item.\u201d But Apple Pay-ready consumers can\u2019t easily shake the temptation and the ease of paying. \u201cIt preys on our cravings for dopamine surges,\u201d said Dana Thomas, the author of \u201cFashionopolis: The Price of Fast Fashion and the Future of Clothes.\u201d \u201cIt used to be that you had to go stand in line at the cash register, and sometimes you get there and you\u2019re like, \u2018Do I really want that?\u2019 Now you just click on it, it comes, and then you\u2019re like, \u2018Oh, did I really want that?\u2019\u201d Developing a fashion sense doesn\u2019t mean finding a unique piece in a store or even taking the time to sniff it out online anymore. If something\u2019s trendy right now, you can buy it immediately, one in each color, and with TikTok Shop, everyone is a seller. Odds are, in a month or two, the purchase will be obsolete or even cringe, mocked by the same influencers who sold it. Being trendy again means rinsing, repeating and buying something new. \u201cPeople do weekly updates of what they\u2019re finding at Zara and TikTok Shop. Instagram ads have also incentivized this constant shopping,\u201d said viral fashion commentator Luke Meagher, who has 926,000 followers on the YouTube channel HauteLeMode. \u201cWe also just don\u2019t have an understanding of clothes outside of fast fashion for the most part.\u201d Post-pandemic shifts and age gaps People who aren\u2019t in their teens and 20s are contending with similar confusion, but they feel on a deeper level that many of the trending styles simply don\u2019t work for them. After pandemic isolation, everyone found themselves suddenly older in a reopened world. Many in their 30s and 40s don\u2019t want to be office sirens or mob wives or cool girls, TikTok\u2019s trending style personas. \u201cYou have individuals who are my age that are still trying to find themselves,\u201d said Tamika Smith, 39. \u201cI started to look through TikTok, like, \u2018Let me see some of the looks that they\u2019re wearing.\u2019 It was difficult for me, because I\u2019m like, \u2018I don\u2019t know if I should look like this.\u2019\u201d It\u2019s a common question she hears from her clients, Harris said. \u201cI don\u2019t need to dress like a 16-year-old, because I\u2019m not 16,\u201d she said. \u201cI\u2019m not young, but I\u2019m not old, but \u2026 these things don\u2019t resonate with me.\u201d Everyone\u2019s sense of fashion was shaken after Covid, Harris said. Office aesthetics had shifted to being more casual. TikTok was now the judge, jury and executioner of what\u2019s cute to wear. Half their closets were suddenly irrelevant. \u201cIt goes back to that people don\u2019t know what to do,\u201d Harris said. \u201cThey\u2019re grasping at straws, just throwing something at the wall to see what sticks.\u201d The new mall is TikTok Shop Fast fashion was the first harbinger of the death of personal style, Thomas said. Instead of designing and releasing collections, companies began to design and make clothes quickly based on what was already trending. When the trend passed, that batch got scrapped. It took fashion out of communities, Thomas said, and it took the personalization out of shopping. In a fast-fashion world, nearly 100 billion new garments are produced every year \u2014 double the amount produced in 2000. \u201cWhen I was a teenager, I would go shopping in the mall,\u201d Thomas said. \u201cWe\u2019d come home with maybe one shirt and a skirt. Now as a teenager in H&M and Zara \u2026 you come out with a big sack of clothes and you\u2019re spending the same amount of money that I was in 1980.\u201d But why would anyone buy just one of something or wait to make a purchase when they could have what\u2019s trending now and for cheap? The new mall is TikTok Shop, where after watching your favorite influencer try something on, you can immediately buy the outfit that\u2019s already been linked in the video. Like other notorious fast-fashion houses like Shein and Temu, TikTok Shop often boasts dollar-store prices. Though TikTok Shop only launched in September 2023, it\u2019s now the fourth most popular social commerce platform in the U.S. Microtrends usually come from these brands trying to re-create one specific item rather than a genre of items. Low-rise jeans, for example, are a trend, while dupes for the viral Skims dress are a microtrend. According to Thomas, social media moves too fast for there to be real, lasting trends anymore. It\u2019s why short-lived aesthetics like mob wife and microtrends have dominated. They\u2019re meant to expire quickly, she said. On TikTok, consumers decide what\u2019s cool, and brands scramble to keep up. It makes personal style hard to define. If every brand is just designing the current online trends, how could it ever be personal? Even railing against current trends, like turning to vintage and thrifting, eventually gets co-opted, with fast-fashion houses releasing \u201cworn in\u201d styles. \u201cIt\u2019s so easy to shop a look that\u2019s identical to your favorite influencer,\u201d Martinson said. \u201cAny aesthetic is out there and any aesthetic is within reach at a very accessible price.\u201d Fashion is cannibalizing itself, said Thomas, with nowhere to go but backward to decades of yore. The \u201990s are back! The \u201960s are back! But the only direction these cheap dupes are going is to massive dumps in the Global South. \u201cThe average garment today is worn seven times before it\u2019s thrown away,\u201d she said. \u201cThere\u2019s a lot of clothes that just get thrown away without ever being worn.\u201d Hope for the out-of-style masses who care about sustainability A beacon of hope for Thomas lies in lifestyles like Martinson\u2019s: those spent in thrift stores, taking in each garment and considering it as part of a larger wardrobe instead of a fleeting signifier of style. \u201cWe\u2019re running out of places to throw away all these clothes,\u201d she said. \u201cAny time we give clothes a longer life, it\u2019s better.\u201d For those who are trying to escape a loop of TikTok purchases or discover their personal style, Harris says shopping should always start with a pause. If you\u2019re going to buy a clothing item, think of three outfits you can wear it with. When shopping, buy good-quality closet staples that will outlast any fleeting era or aesthetic. \u201cFocus on basic pieces: T-shirts, jeans, boots, coats, good-quality items; and natural materials: 100% cotton, 100% denim,\u201d she said. \u201cThen slowly incorporating some trends that make sense.\u201d Meagher agreed that there is a place for trends and viral items, if anything, to expose people to new styles they\u2019ve never considered. \u201cI do think the vastness of the internet and its archive qualities allows the ability to learn about different senses of style and subcultures,\u201d he said. \u201cAnd through that, one can break out of the more mainstream trends.\u201d It\u2019s happening, Thomas said. People recognize the harms of fast fashion more than before. 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