{"id":27630,"date":"2025-06-03T16:13:43","date_gmt":"2025-06-03T08:13:43","guid":{"rendered":"https:\/\/www.kafeizha.com\/?p=27630"},"modified":"2025-06-03T16:13:43","modified_gmt":"2025-06-03T08:13:43","slug":"%e3%80%90%e6%ad%a3%e9%9d%a2%e3%80%91bloombergtemu%e5%92%8cshein%e7%9a%84%e5%85%a8%e7%90%83%e6%89%a9%e5%bc%a0%ef%bc%9a%e9%87%8d%e5%bf%83%e4%bb%8d%e5%9c%a8%e7%be%8e%e5%9b%bd","status":"publish","type":"post","link":"https:\/\/news.tomjun.com\/?p=27630","title":{"rendered":"\u3010\u6b63\u9762\u3011[bloomberg]Temu\u548cShein\u7684\u5168\u7403\u6269\u5f20\uff1a\u91cd\u5fc3\u4ecd\u5728\u7f8e\u56fd"},"content":{"rendered":"

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\u4f4e\u4e8e135\u82f1\u9551\u95e8\u69db\u7684\u5305\u88f9\u901a\u5e38\u5728\u6d77\u5173\u901a\u8fc7\u65f6\u68c0\u67e5\u6709\u9650\u3002\u82f1\u56fd\u73a9\u5177\u548c\u7231\u597d\u534f\u4f1a\u57282024\u5e7410\u6708\u53d1\u5e03\u7684\u4e00\u4efd\u62a5\u544a\u4e2d\u53d1\u73b0\uff0c\u5728\u5176\u6d4b\u8bd5\u7684\u6765\u81ea11\u4e2a\u5e02\u573a\u4e0a\u7684\u7b2c\u4e09\u65b9\u5356\u5bb6\u768475\u4e2a\u73a9\u5177\u4e2d\uff0c\u670985%\u4e0d\u7b26\u5408\u6b27\u76df\u548c\u82f1\u56fd\u7684\u5b89\u5168\u6807\u51c6\u3002<\/p>\n

\u201c\u6211\u4eec\u5f88\u96be\u652f\u4ed8\u6211\u4eec\u6240\u652f\u4ed8\u7684\u6240\u6709\u7a0e\u6b3e\uff0c\u800c\u4e0d\u9762\u4e34\u6765\u81ea\u4e0d\u652f\u4ed8\u4efb\u4f55\u7a0e\u6b3e\u7684\u4eba\u7684\u7ade\u4e89\uff0c\u7279\u522b\u662f\u5f53\u4ed6\u4eec\u63d0\u4f9b\u7684\u5546\u54c1\u660e\u663e\u4e0d\u7b26\u5408\u82f1\u56fd\u5b89\u5168\u6807\u51c6\u65f6\uff0c\u201d\u62e5\u6709\u73a9\u5177\u96f6\u552e\u5546The Entertainer\u7684Teal Group\u9996\u5e2d\u6267\u884c\u5b98Andrew Goodacre\u8bf4\u3002<\/p>\n

Temu\u7684\u4e00\u4f4d\u53d1\u8a00\u4eba\u8868\u793a\uff0c\u8be5\u516c\u53f8\u8ba4\u771f\u5bf9\u5f85\u4ea7\u54c1\u5b89\u5168\uff0c\u62e5\u6709\u201c\u5f3a\u5927\u7684\u5356\u5bb6\u5165\u804c\u6d41\u7a0b\u3001\u5b9a\u671f\u76d1\u63a7\u548c\u6267\u6cd5\u884c\u52a8\uff0c\u4ee5\u786e\u4fdd\u5408\u89c4\u6027\u201d\uff0c\u5e76\u4e14\u8be5\u516c\u53f8\u4e0e\u6d4b\u8bd5\u548c\u8ba4\u8bc1\u673a\u6784\u5408\u4f5c\u3002\u201c\u6211\u4eec\u81f4\u529b\u4e8e\u516c\u5e73\u7ade\u4e89\u548c\u652f\u6301\u5f53\u5730\u4f01\u4e1a\uff0c\u201d\u8be5\u53d1\u8a00\u4eba\u8bf4\u3002\u201c\u6211\u4eec\u7684\u5e73\u53f0\u5141\u8bb8\u6b27\u6d32\u548c\u82f1\u56fd\u7684\u5356\u5bb6\u901a\u8fc7\u4f4e\u6210\u672c\u6e20\u9053\u63a5\u89e6\u5230\u65b0\u7684\u5ba2\u6237\uff0c\u9884\u8ba1\u52302025\u5e74\u5e95\uff0c\u6211\u4eec\u82f1\u56fd\u9500\u552e\u989d\u7684\u4e00\u534a\u5c06\u6765\u81ea\u5f53\u5730\u5356\u5bb6\u548c\u4ed3\u5e93\u3002\u6211\u4eec\u6b63\u5728\u6b27\u6d32\u5404\u5730\u6269\u5c55\u8fd9\u79cd\u6a21\u5f0f\uff0c\u76ee\u6807\u662f\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u6211\u4eec\u6b27\u6d32\u9500\u552e\u989d\u768480%\u6765\u81ea\u5f53\u5730\u5356\u5bb6\u3002\u201d<\/p>\n

Shein\u7684\u4e00\u4f4d\u53d1\u8a00\u4eba\u8868\u793a\uff0c\u8be5\u516c\u53f8\u201c\u5b8c\u5168\u81f4\u529b\u4e8e\u786e\u4fdd\u6211\u4eec\u63d0\u4f9b\u7684\u4ea7\u54c1\u5b89\u5168\u5408\u89c4\u201d\uff0c\u5e76\u4e14\u8be5\u516c\u53f8\u4eca\u5e74\u5c06\u5728\u4ea7\u54c1\u5b89\u5168\u548c\u5408\u89c4\u8ba1\u5212\u4e0a\u6295\u8d441500\u4e07\u7f8e\u5143\uff0c\u8fdb\u884c250\u4e07\u6b21\u4ea7\u54c1\u5b89\u5168\u548c\u8d28\u91cf\u6d4b\u8bd5\uff0c\u5e76\u6269\u5927\u4e0e\u6d4b\u8bd5\u673a\u6784\u7684\u5408\u4f5c\u3002<\/p>\n

\u5168\u7403\u901f\u5356\u901a\u6ca1\u6709\u56de\u5e94\u7f6e\u8bc4\u8bf7\u6c42\u3002<\/p>\n

\u8fd1\u5e74\u6765\uff0c\u82f1\u56fd\u5df2\u7ecf\u91c7\u53d6\u4e86\u884c\u52a8\u3002\u5f81\u6536\u589e\u503c\u7a0e\u7684\u8d23\u4efb\u5df2\u7ecf\u8f6c\u79fb\u5230\u5e73\u53f0\u4e0a\uff0c\u56e0\u4e3a\u5356\u5bb6\u73b0\u5728\u9700\u8981\u5728\u53d1\u8d27\u65f6\u9884\u5148\u6536\u53d6\u7a0e\u6b3e\u3002\u5728\u7ebf\u7535\u5b50\u4ea7\u54c1\u96f6\u552e\u5546Maplin\u7684\u603b\u7ecf\u7406Ollie Marshall\u8868\u793a\uff0c\u8fd9\u51cf\u8f7b\u4e86\u7ade\u4e89\uff0c\u5e76\u5bfc\u81f4\u201c\u4e9a\u9a6c\u900a\u7b49\u5e73\u53f0\u4e0a\u7684\u4e2d\u56fd\u76f4\u63a5\u5356\u5bb6\u5b9e\u9645\u4e0a\u53d8\u5f97\u4e0d\u90a3\u4e48\u666e\u904d\u4e86\u3002\u201d<\/p>\n

\u7136\u800c\uff0c\u6b63\u5982\u5728\u6b27\u76df\u4e00\u6837\uff0c\u7f8e\u56fd\u53d6\u6d88\u5fae\u91cf\u89c4\u5219\u589e\u52a0\u4e86\u8d27\u7269\u88ab\u8f6c\u79fb\u548c\u503e\u9500\u5230\u82f1\u56fd\u7684\u62c5\u5fe7\u3002\u82f1\u56fd\u5de5\u515a\u653f\u5e9c\u57284\u6708\u5e95\u8868\u8fbe\u4e86\u5bf9\u8fd9\u4e2a\u95ee\u9898\u7684\u62c5\u5fe7\u3002<\/p>\n

\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u96f6\u552e\u5546\u548c\u8d38\u6613\u56e2\u4f53\u8868\u793a\uff0c\u6ca1\u6709\u592a\u591a\u8bc1\u636e\u8868\u660e\u503e\u9500\u6b63\u5728\u53d1\u751f\u3002\u5fb7\u56fd\u6298\u6263\u670d\u88c5\u8fde\u9501\u5e97Takko Fashion\u7684\u9996\u5e2d\u6267\u884c\u5b98\u8868\u793a\uff0c\u4ed6\u5b9e\u9645\u4e0a\u53d1\u73b0\u7f8e\u56fd\u653f\u7b56\u53d8\u5316\u5e26\u6765\u4e86\u77ed\u671f\u5229\u76ca\uff0c\u56e0\u4e3a\u7f8e\u56fd\u9700\u6c42\u7684\u6682\u65f6\u653e\u7f13\u610f\u5473\u7740\u4ed6\u4ece\u4ed6\u5728\u4e2d\u56fd\u7684\u4f9b\u5e94\u5546\u90a3\u91cc\u83b7\u5f97\u4e86\u66f4\u6709\u5229\u7684\u4ef7\u683c\u3002\u8fd9\u8bf4\u660e\u4e86\u4e00\u4e2a\u89c2\u70b9\uff0c\u5373\u5e76\u975e\u603b\u662f\u53cd\u6620\u5728\u5173\u4e8e\u5fae\u91cf\u89c4\u5219\u548c\u901a\u8fc7\u4e2d\u56fd\u5e73\u53f0\u503e\u9500\u5546\u54c1\u7684\u5a01\u80c1\u7684\u4e89\u8bba\u4e2d\u3002\u201c\u6211\u4eec\u5df2\u7ecf\u5728\u82f1\u56fd\u548c\u6b27\u76df\u7684\u5f53\u5730\u5546\u5e97\u8d2d\u4e70\u5ec9\u4ef7\u7684\u4e2d\u56fd\u5546\u54c1\uff0c\u8fd9\u4e9b\u5546\u54c1\u662f\u76f8\u540c\u7684\u5546\u54c1\uff0c\u901a\u5e38\u5728\u540c\u4e00\u4e2a\u5730\u65b9\u5236\u9020\uff0c\u201d\u6b27\u76df\u548c\u82f1\u56fd\u6d77\u5173\u548c\u8d38\u6613\u987e\u95ee\u3001\u54a8\u8be2\u516c\u53f8Trade & Borders\u7684\u8d1f\u8d23\u4ebaAnna Jerzewska\u8bf4\u3002\u5979\u8bf4\uff0c\u5b89\u5168\u95ee\u9898\u662f\u6709\u6548\u7684\uff0c\u5e76\u4e14\u6709\u5fc5\u8981\u5728\u6cd5\u89c4\u65b9\u9762\u6709\u4e00\u4e2a\u516c\u5e73\u7684\u7ade\u4e89\u73af\u5883\uff0c\u201c\u4f46\u5ec9\u4ef7\u7684\u4e2d\u56fd\u5546\u54c1\u4e0d\u662f\u95ee\u9898\u3002\u95ee\u9898\u662f\u82f1\u56fd\u96f6\u552e\u5546\u6216\u6b27\u76df\u96f6\u552e\u5546\u7684\u5229\u6da6\u3002\u201d<\/p>\n

IMD\u5546\u5b66\u9662\u4e9a\u6d32\u533a\u9662\u957fMark Greeven\u8868\u793a\uff0c\u4e2d\u56fd\u5728\u7ebf\u5e73\u53f0\u4e0d\u592a\u53ef\u80fd\u5c06\u53d1\u8fbe\u7ecf\u6d4e\u4f53\u65e5\u76ca\u589e\u957f\u7684\u76d1\u7ba1\u590d\u6742\u6027\u89c6\u4e3a\u4e0d\u53ef\u903e\u8d8a\u7684\u969c\u788d\u3002\u4ed6\u8bf4\uff0c\u8fd9\u4e9b\u516c\u53f8\u6b63\u5728\u6269\u5927\u5176\u5728\u6b27\u6d32\u7684\u4ed3\u5e93\u5bb9\u91cf\uff0cTemu\u5df2\u7ecf\u5f00\u59cb\u63a2\u7d22\u4e0d\u540c\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u5305\u62ec\u4e0e\u6b27\u6d32\u5e02\u573a\u7684\u5c0f\u4f01\u4e1a\u5408\u4f5c\u3002\u4eca\u5e744\u6708\uff0c\u8be5\u516c\u53f8\u4e0eDHL\u7b7e\u7f72\u4e86\u4e00\u4efd\u8c05\u89e3\u5907\u5fd8\u5f55\uff0c\u4ee5\u53d1\u5c55\u5176\u5728\u6b27\u6d32\u5927\u9646\u7684\u7269\u6d41\u3002<\/p>\n

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\u7f8e\u56fd\u5173\u7a0e\u5236\u5ea6\u7684\u672a\u6765\u662f\u4e0d\u786e\u5b9a\u7684\u30025\u6708\u4e0b\u65ec\uff0c\u4e00\u5bb6\u6cd5\u9662\u963b\u6b62\u4e86\u62dc\u767b\u653f\u5e9c\u6269\u5927\u5bf9\u4e2d\u56fd\u8fdb\u53e3\u5546\u54c1\u7684\u5173\u7a0e\u3002<\/p>\n

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\n

\u5206\u6790\u5927\u6a21\u578b\uff1a<\/b>gemma2
\u5f97\u5206\uff1a<\/b>10
\u539f\u56e0\uff1a<\/b><\/p>\n

\u6587\u7ae0\u63cf\u8ff0\u4e86\u4e2d\u56fd\u7535\u5546\u5e73\u53f0Temu\u548cShein\u79ef\u6781\u62d3\u5c55\u6d77\u5916\u5e02\u573a\uff0c\u5e76\u5728\u7f8e\u56fd\u5e02\u573a\u5360\u636e\u91cd\u8981\u5730\u4f4d\uff0c\u540c\u65f6\u4e5f\u63d0\u5230\u4e86\u4e2d\u56fd\u4f01\u4e1a\u5728\u5e94\u5bf9\u6311\u6218\u65f6\u7684\u9002\u5e94\u6027\u548c\u521b\u65b0\u80fd\u529b\u3002<\/pre>\n
\n
\u539f\u6587\u5730\u5740\uff1a<\/b>China's Temu and Shein Want to Crack Europe, But the US Is Too Big to Quit<\/a>
 \u65b0\u95fb\u65e5\u671f\uff1a<\/b>2025-06-03<\/p>\n
<\/div>
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