{"id":2358,"date":"2024-10-02T22:25:39","date_gmt":"2024-10-02T14:25:39","guid":{"rendered":"https:\/\/www.kafeizha.com\/?p=2358"},"modified":"2024-10-02T22:25:39","modified_gmt":"2024-10-02T14:25:39","slug":"pop-mart%e7%9b%b2%e7%9b%92%e7%8e%a9%e5%85%b7%e5%bc%95%e9%a2%86%e4%b8%ad%e5%9b%bd%e6%b6%88%e8%b4%b9%e5%b8%82%e5%9c%ba150%e5%8a%b2%e5%a2%9e","status":"publish","type":"post","link":"https:\/\/news.tomjun.com\/?p=2358","title":{"rendered":"Pop Mart\u76f2\u76d2\u73a9\u5177\u5f15\u9886\u4e2d\u56fd\u6d88\u8d39\u5e02\u573a150%\u52b2\u589e"},"content":{"rendered":"

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Pop Mart\u662f\u5f53\u4e0b\u4f17\u591a\u4e2d\u56fd\u6d88\u8d39\u8005\u559c\u7231\u7684\u54c1\u724c\u4e4b\u4e00\uff0c\u5728\u8fd9\u80a1\u6d88\u8d39\u70ed\u6f6e\u4e2d\u5d2d\u9732\u5934\u89d2\uff0c\u6210\u4e3a\u80a1\u5e02\u7684\u5ba0\u513f\u3002\u5176\u5728\u9999\u6e2f\u4e0a\u5e02\u7684\u80a1\u7968\u4eca\u5e74\u4e0a\u6da8\u8d85\u8fc7150%\uff0c\u8868\u73b0\u4f4d\u5c45\u5e02\u573a\u524d\u5217\u3002\u5c3d\u7ba1\u4e2d\u56fd\u7ecf\u6d4e\u9762\u4e34\u6301\u7eed\u7684\u653e\u7f13\u548c\u6d88\u8d39\u8d8b\u52bf\u4e0b\u964d\u7684\u538b\u529b\uff0c\u4f46Pop Mart\u5b9e\u73b0\u4e86\u9006\u98ce\u589e\u957f\u3002\u516c\u53f8\u4e0a\u8c03\u4e862024\u5e74\u9500\u552e\u989d\u6307\u5f15\u81f3\u4eba\u6c11\u5e01100\u4ebf\u5143\uff08\u7ea6\u7f8e\u514314\u4ebf\u7f8e\u5143\uff09\uff0c\u524d\u516d\u4e2a\u6708\u7684\u6536\u5165\u589e\u957f60%\u4ee5\u4e0a\u3002<\/p>\n

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\u201c\u8fd9\u5b8c\u5168\u662f\u81ea\u7531\u6d88\u8d39\uff0c\u4f46\u6d41\u884cIP\u3001\u795e\u79d8\u7684\u6536\u96c6\u5143\u7d20\u4e0e\u793e\u4ea4\u9700\u6c42\u76f8\u7ed3\u5408\uff0c\u4f7f\u5f97\u5176\u9700\u6c42\u5f02\u5e38\u575a\u97e7\u3002\u201dNomura International HK Ltd\u7684\u5206\u6790\u5e08\u8bf4\uff0c\u201c\u4e2d\u56fd\u5e74\u8f7b\u4eba\u5728\u8d2d\u4e70\u6c7d\u8f66\u6216\u623f\u4ea7\u4e4b\u5916\uff0c\u901a\u8fc7\u6536\u85cf\u8fd9\u4e9b\u6d41\u884c\u73a9\u5177\u627e\u5230\u4e50\u8da3\u3002\u201d<\/p>\n

\u5728\u7c7b\u4f3cInstagram\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u5c0f\u7ea2\u4e66\u4e0a\uff08Xiaohongshu\uff09\uff0c\u7528\u6237\u4eec\u5c55\u793a\u5404\u81ea\u7684\u6536\u85cf\u54c1\uff0c\u5206\u4eab\u5bf9\u73a9\u5177\u7684\u70ed\u7231\u2014\u2014\u4ece\u8bbe\u8ba1\u5230\u8d2d\u5165\u65f6\u7684\u60c5\u611f\u8bb0\u5fc6\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5e02\u573a\u4e0a\u4e5f\u51fa\u73b0\u4e86\u7070\u8272\u5e02\u573a\u73b0\u8c61\uff0c\u5728Dewu\u548cQianDao\u7b49\u5e94\u7528\u7a0b\u5e8f\u4e2d\uff0c\u70ed\u95e8\u4e14\u96be\u6c42\u7684\u73a9\u5177\u4ef7\u683c\u53ef\u80fd\u8fbe\u5230\u539f\u59cb\u552e\u4ef7\u6570\u500d\u3002<\/p>\n

Pop Mart\u80a1\u7968\u76ee\u524d\u5e02\u76c8\u7387\u7ea6\u4e3a23.7\u500d\uff0c\u63a5\u8fd1\u5176\u4e09\u5e74\u5e73\u5747\u6c34\u5e73\u3002\u636eBloomberg\u7f16\u5236\u7684\u4e00\u4efd\u62a5\u544a\uff0c\u57fa\u4e8e\u5206\u6790\u5e08\u5efa\u8bae\uff0c\u670928\u5bb6\u6295\u8d44\u673a\u6784\u63a8\u8350\u8d2d\u4e70Pop Mart\uff0c\u4e24\u5bb6\u4fdd\u6301\u89c2\u671b\u6001\u5ea6\uff0c\u672a\u6709\u4efb\u4f55\u201c\u5356\u51fa\u201d\u8bc4\u7ea7\u3002<\/p>\n

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\u4e1c\u5357\u4e9a\u5e02\u573a\u5bf9\u56fd\u9645\u6536\u5165\u8d21\u732e\u5360\u6bd4\u8fbe41%\uff0c\u4e1c\u4e9a\u6d32\u6b21\u4e4b\u3002\u6469\u6839\u58eb\u4e39\u5229\u9884\u8ba1Pop Mart\u5c06\u5728\u4e0b\u534a\u5e74\u5f00\u8bbe30\u81f340\u5bb6\u65b0\u5e97\uff0c\u4e3b\u8981\u96c6\u4e2d\u5728\u4e1c\u5357\u4e9a\u548c\u7f8e\u56fd\u7b49\u5730\u533a\u3002<\/p>\n

\u5c3d\u7ba1Pop Mart\u81ea2010\u5e74\u521b\u7acb\u5e76\u4e0a\u5e02\u4ee5\u6765\u5e76\u975e\u4e00\u5e06\u98ce\u987a\u2014\u2014\u5176\u80a1\u4ef7\u66fe\u7ecf\u53862022\u5e74\u7684\u4e24\u5e74\u8fde\u7eed\u4e0b\u8dcc\uff0c\u671f\u95f4\u4e1a\u52a1\u53d7\u5230\u75ab\u60c5\u51b2\u51fb\uff0c\u5e76\u4e14\u9762\u4e34\u76d1\u7ba1\u6311\u6218\u3002\u76f4\u5230\u4e2d\u56fd\u76f8\u5173\u90e8\u95e8\u4e8e2023\u5e74\u53d1\u5e03\u4e86\u5bf9\u76f2\u76d2\u4e1a\u52a1\u7684\u6307\u5bfc\u6027\u6587\u4ef6\u540e\u60c5\u51b5\u624d\u6709\u6240\u7f13\u89e3\u3002<\/p>\n

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\u65b0\u95fb\u6765\u6e90\uff1a<\/b>www.bloomberg.com
\u539f\u6587\u5730\u5740\uff1a<\/b>Pop Mart: Blind Box Toys Spur China Consumer Bright Spot\u2019s 150% Rally<\/a>
\u65b0\u95fb\u65e5\u671f\uff1a<\/b>2024-09-27
\u539f\u6587\u6458\u8981\uff1a<\/b><\/font><\/p>\n

Checking out the latest arrivals in a Pop Mart store near their apartment has become a weekend routine for 34-year-old Shanghai resident Miki Li and her family.Li likes collecting blind box toys, or cartoon figurines in mystery packaging, featuring versions of the store\u2019s signature character  dressed up like Garfield, a Minion or Ultraman. She has dozens at home.\u201cIt gives you a way to escape from work stress and gain instant excitement,\u201d she said of not knowing which toy will be inside the box. It\u2019s the \u201cperfect gift you can regularly buy to reward yourself.\u201d Li is among the millions of Chinese consumers who have turned . into a rare consumption bright spot and equity market darling. Its Hong Kong-listed stock has surged more than 150% this year, making it one of the top performers on the .The rally sets Pop Mart apart amid China\u2019s ongoing . The firm raised its 2024 sales guidance to 10 billion yuan ($1.4 billion) after  a more than 60% jump in revenue for the first six months of the year, defying the nation\u2019s sluggish growth and declining consumption trends.Pop Mart\u2019s ascent has been fueled by Chinese consumers\u2019 robust appetite for so-called pop toys that offer emotional and social value in economic downturns, market watchers say. The Beijing-based toymaker has increased its member base in mainland China to over 39 million as of June. The company\u2019s blind box dolls typically have a starting price of 69 yuan, while other bigger-sized, limited edition toys can go for as high as a couple thousand yuan.\u201cIt\u2019s 100% discretionary spending, but the combination of popular intellectual property, blind box novelty and social needs have made its demand especially resilient,\u201d said , an analyst at Nomura International HK Ltd. \u201cYoung people that are not buying a car or a house in China find joy in collecting these pop toys.\u201dOn China\u2019s Instagram-like social platform Xiaohongshu, users showcase collections that can take up a full room and talk about their dolls like treasures, from their designs to memories from when they were purchased. There are also gray markets, where the popular and rare-to-find toys can sell at several times their original prices on Chinese apps like Dewu and QianDao. Pop Mart\u2019s stock currently trade at 23.7 times forward multiples, around its three-year average. Of the 30  compiled by Bloomberg, 28 are buys and 2 are holds, with no sell ratings. The toymaker\u2019s strong momentum abroad is also fueling investors\u2019 bullish sentiment this year. Sales from overseas markets including Hong Kong and Macau have more than tripled during the first six months of the year, and make up about a third of total revenue. Take Labubu, a small monster with high, pointed ears and serrated teeth that sparked a craze in Thailand and neighboring Southeast Asian countries. The plush doll counts BlackPink\u2019s Lisa as a , attracts long store lines and has inspired  in Thailand.Southeast Asian markets accounted for 41% of international revenue in the first six months of the year, followed by East Asia. The company aims to open 30 to 40 new stores in the second half, mainly in the Southeast Asia and the US, according to Morgan Stanley. Pop Mart didn\u2019t respond to Bloomberg\u2019s email requests for an interview or comment.Founded in 2010 and publicly listed in 2020, Pop Mart wasn\u2019t always an investor darling. Its shares suffered two years of losses through 2022 as the company\u2019s business struggled during the pandemic. Regulatory concerns also plagued the firm until Chinese authorities issued  on blind box businesses in 2023.The popularity of figures like Molly \u2014 a short-haired girl with an iconic pouting expression \u2014 also challenged the market\u2019s conventional view that characters without narratives won\u2019t succeed. Unlike \u2019s Mickey Mouse or \u2019s Hello Kitty, Pop Mart\u2019s toys don\u2019t have stories behind them and instead rely on introducing new versions with changing contexts to boost their vitality.To win investors long term, Pop Mart will need to sustain the longevity of its most beloved toy characters while continuing to introduce new ones. And it will need to keep luring customers like Miki Li, for whom blind box fever \u2014 while exciting \u2014 can become costly. Li said her 7-year-old daughter would decide she \u201chas to\u201d have a specific figurine, and keep asking to buy blind boxes until she gets the one she wants \u2014 once opening the mystery packaging in a store and bursting into tears when realizing she didn\u2019t get her desired toy.\u201cMy husband then bought three more, and unfortunately didn\u2019t get what she needed. We spent half an hour there until we dragged her out of the shop,\u201d Li said. \u201cIt\u2019s a nightmare if you can\u2019t control yourself and keep spending.\u201d <\/pre>\n
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