{"id":2212,"date":"2024-10-01T23:18:45","date_gmt":"2024-10-01T15:18:45","guid":{"rendered":"https:\/\/www.kafeizha.com\/?p=2212"},"modified":"2024-10-01T23:18:45","modified_gmt":"2024-10-01T15:18:45","slug":"%e5%ae%9c%e5%ae%b6%e6%b5%8b%e8%af%95%e7%b2%be%e7%ae%80%e7%89%88%e4%b8%ad%e5%9b%bd%e5%ba%97%e9%93%ba%e4%bb%a5%e5%ba%94%e5%af%b9%e5%8a%a0%e5%89%a7%e7%9a%84%e7%ab%9e%e4%ba%89%e5%bd%a2%e5%8a%bf%ef%bc%8c","status":"publish","type":"post","link":"https:\/\/news.tomjun.com\/?p=2212","title":{"rendered":"\u5b9c\u5bb6\u6d4b\u8bd5\u7cbe\u7b80\u7248\u4e2d\u56fd\u5e97\u94fa\u4ee5\u5e94\u5bf9\u52a0\u5267\u7684\u7ade\u4e89\u5f62\u52bf\uff0c\u529b\u56fe\u5438\u5f15\u6d88\u8d39\u8005"},"content":{"rendered":"

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\u65b0\u95fb\u6765\u6e90\uff1a<\/b>www.bloomberg.com
\u539f\u6587\u5730\u5740\uff1a<\/b>Ikea to Test Smaller China Stores to Woo Shoppers as Competition Surges<\/a>
\u65b0\u95fb\u65e5\u671f\uff1a<\/b>2024-09-26
\u539f\u6587\u6458\u8981\uff1a<\/b><\/font><\/p>\n

Ikea will add more smaller outlets across China, as the furniture giant known for sprawling big-box stores experiments with more accessible retail formats amid an economic slowdown and surging local competition.\u201cWe have learned a lot about how to meet customers,\u201d , deputy retail manager of , Ikea\u2019s largest franchisee, said in an interview in Shanghai. \u201cEven if the wallets are smaller, the needs of people are the same and life at home is important.\u201d She didn\u2019t elaborate on specific plans or a timetable for the new outlets. Ikea began testing smaller formats in the cities of Xi\u2019an and Shenzhen earlier this year. Shenzhen\u2019s store has been designated a Plan and Order Point, which offers customers one-on-one advice on how to plan more complex orders, such as kitchens, before choosing home delivery or heading to a nearby collection point. At 300 square meters, the outlet is about one-tenth the size of Ikea\u2019s sprawling traditional stores.Foreign and domestic retailers have been pummeled in China as consumers pull back, with a years-long property market crisis in the world\u2019s second-largest economy further hitting demand for furniture. Nationwide sales from building material and home furnishing stores fell 5.8% in the first seven months of this year,  from the China Building Materials Circulation Association show. Ikea\u2019s China growth has slowed in recent years as local rivals \u2014 many of whom offer customization services to fit out entire houses \u2014 surge. The biggest include  and , who are years ahead of Ikea in building an online presence and reaching a wider range of customers. Japanese furniture retailer  offers a wider range of products, and has been expanding quickly in China. A sea of small domestic furniture sellers also pose a threat, offering dirt-cheap options via e-commerce platforms like .\u2019s Pinduoduo. \u201cThe China market is really a market where competition is fierce,\u201d Del Fabbro said. Ikea entered China in 1998 and operates dozens of furniture outlets in the country. Now, like other foreign giants, it\u2019s working to adapt to the more crowded, cautious China retail landscape. In 2023, it announced a 6.3 billion yuan ($862 million) investment in China over the following three years to open new stores and improve logistics, and has  more than 650 million yuan to bring hundreds of lower-priced products to its mainland stores. The company will boost its digital presence, Del Fabbro said, in a country where shopping is dominated by e-commerce. Ikea currently has an official store on Tmall, \u2019s dominant online marketplace, and sells through \u2019s WeChat and its own app.Read More: The changes come as the flat-pack giant is also making changes in other parts of the world as consumers become increasingly price aware. Focusing on smaller formats is a global strategy, including a new smaller store that opened in a Paris shopping mall this month.  Ikea is  10% to 20% price reductions for key products sold in South Korea, and has lowered prices on nearly 1,000 products in the  and hundreds at home in . It\u2019s also trialling online marketplace Ikea Preowned in some European cities, where customers buy and sell pre-owned items made by the retailer. <\/pre>\n
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