{"id":2198,"date":"2024-10-01T22:31:38","date_gmt":"2024-10-01T14:31:38","guid":{"rendered":"https:\/\/www.kafeizha.com\/?p=2198"},"modified":"2024-10-01T22:31:38","modified_gmt":"2024-10-01T14:31:38","slug":"hm%e5%8a%a0%e5%a4%a7%e4%b8%ad%e5%9b%bd%e7%94%b5%e5%95%86%e4%b8%9a%e5%8a%a1%e5%b8%83%e5%b1%80%e4%bb%a5%e7%a8%b3%e5%9b%ba%e5%b8%82%e5%9c%ba%e5%9c%b0%e4%bd%8d","status":"publish","type":"post","link":"https:\/\/news.tomjun.com\/?p=2198","title":{"rendered":"H&#038;M\u52a0\u5927\u4e2d\u56fd\u7535\u5546\u4e1a\u52a1\u5e03\u5c40\u4ee5\u7a33\u56fa\u5e02\u573a\u5730\u4f4d"},"content":{"rendered":"<p>H&#038;M\u8fd1\u671f\u5ba3\u5e03\u4e86\u5728\u4e2d\u56fd\u5e02\u573a\u7ebf\u4e0a\u5e73\u53f0\u6269\u5c55\u7b56\u7565\u7684\u65b0\u8ba1\u5212\uff0c\u5728\u79cb\u5b63\u5c06\u6b63\u5f0f\u5165\u9a7b\u62fc\u591a\u591a\u4e0e\u6296\u97f3\u7b49\u4e3b\u8981\u7535\u5546\u5e73\u53f0\u5f00\u8bbe\u865a\u62df\u95e8\u5e97\u3002\u6839\u636e\u6700\u65b0\u62a5\u544a\u7684\u62ab\u9732\uff0c\u8be5\u516c\u53f8\u5df2\u7ecf\u5728\u4e0a\u8ff0\u5e73\u53f0\u4e0a\u642d\u5efa\u4e86\u54c1\u724c\u4e13\u9875\uff0c\u5e76\u5df2\u4e0a\u7ebf\uff0c\u8986\u76d6\u8303\u56f4\u4ece\u5973\u88c5\u5230\u5bb6\u5c45\u7528\u54c1\u7b49\u591a\u4e2a\u4ea7\u54c1\u7ebf\u3002<\/p>\n<p>\u76ee\u524d\uff0cH&#038;M\u5df2\u7ecf\u5728\u5929\u732b\u548c\u5176\u4ed6\u6e20\u9053\u8bbe\u6709\u5b98\u65b9\u5e97\u94fa\uff0c\u5e76\u5728\u6b64\u57fa\u7840\u4e0a\u6301\u7eed\u6269\u5927\u5176\u5728\u7ebf\u4e1a\u52a1\u5e03\u5c40\uff0c\u65e8\u5728\u89e6\u53ca\u4e2d\u56fd\u7b2c\u4e8c\u7ecf\u6d4e\u4f53\u5185\u7684\u66f4\u591a\u6f5c\u5728\u6d88\u8d39\u8005\u7fa4\u4f53\u3002\u9762\u5bf9\u670d\u88c5\u3001\u5316\u5986\u54c1\u548c\u73e0\u5b9d\u884c\u4e1a\u53ef\u80fd\u906d\u9047\u7684\u9500\u552e\u653e\u7f13\u751a\u81f3\u4e0b\u6ed1\u5c40\u9762\uff0c\u6839\u636e\u676d\u5dde\u667a\u610f\u79d1\u6280\u7684\u6570\u636e\uff0c\u4eca\u5e748\u6708\u671f\u95f4\uff0cH&#038;M\u5728\u5929\u732b\u5e73\u53f0\u4e0a\u7684\u5e97\u94fa\u5b9e\u73b0\u4e8675%\u7684\u589e\u957f\u901f\u5ea6\u3002<\/p>\n<p>\u66fe\u6df1\u53d7\u4f17\u591a\u5e74\u8f7b\u4e2d\u56fd\u6d88\u8d39\u8005\u7684\u559c\u7231\u4e0e\u8ffd\u6367\uff0c\u4f46\u57282021\u5e74\uff0c\u7531\u4e8e\u4e00\u5219\u672a\u6807\u6ce8\u65e5\u671f\u7684\u516c\u53f8\u58f0\u660e\u66dd\u5149\u4e86\u5bf9\u65b0\u7586\u52b3\u52a8\u6743\u76ca\u95ee\u9898\u7684\u5173\u6ce8\uff0c\u8fd9\u5bfc\u81f4\u6d88\u8d39\u8005\u5bf9\u54c1\u724c\u7684\u54cd\u5e94\u8f6c\u5411\u4e86\u6c11\u65cf\u4e3b\u4e49\u60c5\u7eea\u3002\u6b64\u4e8b\u4ef6\u5f15\u53d1\u4e86\u4e00\u573a\u62b5\u5236\u6d3b\u52a8\uff0c\u5176\u4e2dH&#038;M\u7ebf\u4e0b\u53ca\u7ebf\u4e0a\u5e97\u94fa\u5305\u62ec\u5728\u5929\u732b\u4e0a\u7684\u5e97\u9762\u906d\u5230\u4e86\u5173\u95ed\u3002\u7136\u800c\uff0c\u5728\u7ecf\u8fc7\u4e00\u6bb5\u65f6\u95f4\u540e\uff0c\u5176\u5929\u732b\u95e8\u5e97\u4e8e2022\u5e74\u6062\u590d\u8fd0\u8425\u3002 <\/p>\n<hr>\n<p><font size=\"-1\"><b>\u65b0\u95fb\u6765\u6e90\uff1a<\/b>www.bloomberg.com<br \/> <b>\u539f\u6587\u5730\u5740\uff1a<\/b><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2024-09-26\/h-m-expanding-its-e-commerce-presence-in-china-to-cement-share\" target=\"_blank\" rel=\"noopener\">H&amp;M Expanding Its E-Commerce Presence in China to Cement Share<\/a><br \/> <b>\u65b0\u95fb\u65e5\u671f\uff1a<\/b>2024-09-26<br \/> <b>\u539f\u6587\u6458\u8981\uff1a<\/b><\/font><\/p>\n<pre style=\"white-space: pre-wrap;\"> is expanding its online marketplace presence in China, planning storefronts on e-commerce platforms including Pinduoduo and Douyin.The Swedish fashion retailer outlined its plan for the digital stores come fall in its most recent  on Thursday. A quick check of the two Chinese e-commerce platforms shows the H&M stores are , offering products ranging from women\u2019s wear to household supplies.The fast-fashion giant, which already has stores on \u2019s Tmall and , is expanding its online footprint as it seeks to reach more customers in the world\u2019s second-largest economy. While retailers of clothing, cosmetics and jewelry have been experiencing a or even a drop in sales so far this year amid a consumption slowdown in China, data from analytics firm Hangzhou Zhiyi Technology show H&M\u2019s Tmall store recorded 75% sales growth in the 12 months through August.Once the darling of many young Chinese consumers, H&M became the target of consumer nationalism in China in 2021, when social media users dug out an undated company statement expressing concern about accusations of forced labor in Xinjiang. That triggered a boycott, leading to some H&M stores being closed, including the of its online store from Tmall. 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