{"id":1987,"date":"2024-09-30T00:16:19","date_gmt":"2024-09-29T16:16:19","guid":{"rendered":"https:\/\/www.kafeizha.com\/?p=1987"},"modified":"2024-09-30T00:16:19","modified_gmt":"2024-09-29T16:16:19","slug":"%e6%98%9f%e5%b7%b4%e5%85%8b%e8%b0%83%e6%95%b4%e4%b8%ad%e5%9b%bd%e9%ab%98%e5%b1%82%ef%bc%8cbrian-niccol%e5%bc%95%e9%a2%86%e5%8f%98%e5%8a%a8","status":"publish","type":"post","link":"https:\/\/news.tomjun.com\/?p=1987","title":{"rendered":"\u661f\u5df4\u514b\u8c03\u6574\u4e2d\u56fd\u9ad8\u5c42\uff0cBrian Niccol\u5f15\u9886\u53d8\u52a8"},"content":{"rendered":"

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\u65b0\u95fb\u6765\u6e90\uff1a<\/b>www.bloomberg.com
\u539f\u6587\u5730\u5740\uff1a<\/b>Starbucks (SBUX) CEO Brian Niccol Shuffles Top Ranks in China<\/a>
\u65b0\u95fb\u65e5\u671f\uff1a<\/b>2024-09-24
\u539f\u6587\u6458\u8981\uff1a<\/b><\/font><\/p>\n

New  Chief Executive Officer  appointed  as the sole leader of the China business as he continues to remake the company\u2019s management ranks.Last year, Liu was named China co-CEO alongside , who had been  of the business since 2011, the company said in a statement. Wong will stay on as chair, leading innovation and China\u2019s development strategy while enhancing the brand\u2019s social influence.The move is part of a plan to shift leadership to \u201ca new generation of successors,\u201d according to a post on Starbucks\u2019 WeChat . Liu\u2019s appointment marks the second executive management change at Starbucks in the roughly three weeks since Niccol took over as the chain\u2019s CEO. Last week, the company  the retirement of its North America chief, whose role won\u2019t be filled. The company is looking instead for a global brand leader to oversee areas such as product and marketing.The company is struggling with weak demand across its two biggest markets, the US and China. Liu will have to stabilize a business that\u2019s under threat from  while balancing the goal to add about 1,700 stores to the chain\u2019s current count.Starbucks  its Chinese stores rather than through a third party, as it does in many other international markets. The company\u2019s prior CEO, , said in  that the chain was in the early stages of exploring \u201cstrategic partnerships\u201d for that market, an initiative activist investor  had pushed the company to continue.In a message shortly after taking over, Niccol said the company needed to further understand how Starbucks could \u201ccapture growth and capitalize on our strengths\u201d in China.Starbucks shares fell less than 1% at 10:13 a.m. in New York trading, while the  was roughly unchanged.Read More: <\/pre>\n
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