{"id":1733,"date":"2024-09-26T07:22:51","date_gmt":"2024-09-25T23:22:51","guid":{"rendered":"https:\/\/www.kafeizha.com\/?p=1733"},"modified":"2024-09-26T07:22:51","modified_gmt":"2024-09-25T23:22:51","slug":"%e6%b2%99%e7%89%b9%e6%9c%aa%e6%9d%a5%e5%9f%8e%e5%b8%82%e6%8e%a8%e5%b9%bf%e5%90%8e%ef%bc%8ctiktok%e4%b8%8a%e7%9a%84%e7%bd%91%e7%ba%a2%e9%9b%86%e4%bd%93%e9%9a%90%e5%8c%bf","status":"publish","type":"post","link":"https:\/\/news.tomjun.com\/?p=1733","title":{"rendered":"\u6c99\u7279\u672a\u6765\u57ce\u5e02\u63a8\u5e7f\u540e\uff0cTikTok\u4e0a\u7684\u7f51\u7ea2\u96c6\u4f53\u9690\u533f"},"content":{"rendered":"

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\u8fd9\u4e9b\u89c6\u9891\u5e38\u4ee5\u535a\u4e3b\u6d41\u884c\u7684\u201c\u4e00\u65e5\u751f\u6d3b\u201d\u5f62\u5f0f\u5c55\u793a\uff0c\u5728\u7ebf\u5c55\u793a\u4e86NEOM\u5de5\u4e1a\u516c\u5bd3\u548c\u4e00\u5ea7\u996d\u5802\u7684\u751f\u6d3b\u65e5\u5e38\uff0c\u540e\u8005\u88ab\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u4e0e\u76d1\u72f1\u53ca\u519b\u4e8b\u57fa\u5730\u76f8\u63d0\u5e76\u8bba\u3002\u8fd9\u4e2a\u5c0f\u7fa4\u4f53\u521b\u4f5c\u8005\u4e3b\u8981\u662f\u79fb\u5c45\u6c99\u7279\u963f\u62c9\u4f2f\u7684\u5973\u6027\uff0c\u81ea\u79f0\u662f\u5916\u6765\u4e13\u5bb6\u6216\u5176\u914d\u5076\u7684\u59bb\u5b50\u3002\u5979\u4eec\u90fd\u5728\u5ba3\u4f20\u5728NEOM\u8fd1\u4e4e\u4e4c\u6258\u90a6\u5f0f\u7684\u751f\u6d3b\u3002<\/p>\n

2017\u5e74\u5ba3\u5e03\u7684NEOM\u9879\u76ee\u5438\u5f15\u4e86\u56fd\u9645\u5173\u6ce8\u3002\u8bb8\u591a\u4eba\u6000\u7591\u89c6\u9891\u4e2d\u7684\u8d5e\u7f8e\u4e4b\u8bcd\u53ef\u80fd\u662f\u5e02\u573a\u8425\u9500\u884c\u4e3a\uff0c\u5c3d\u7ba1\u5b83\u4eec\u672a\u5728\u4e3b\u6253\u6b64\u7c7b\u5185\u5bb9\u7684TikTok\u4e0a\u6807\u6ce8\u4e3a\u5e7f\u544a\u3002\u5bf9\u6b64\uff0cNEOM\u4ee3\u8868\u8868\u793a\uff0c\u57ce\u5e02\u65b9\u5e76\u672a\u652f\u4ed8\u5f71\u54cd\u8005\u5236\u4f5c\u5173\u4e8eNEOM\u7684\u89c6\u9891\uff0c\u4e0e\u4ed6\u4eec\u4e4b\u95f4\u5e76\u65e0\u8054\u7cfb\uff0c\u5e76\u79f0\u6240\u6709\u8425\u9500\u6d3b\u52a8\u5747\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u53ca\u5b98\u65b9\u7f51\u7ad9\u53d1\u5e03\u3002<\/p>\n

\u6731\u8389\u5a05\u00b7\u8d6b\u5c14\u66fc\uff08Jessica Herman\uff09\u662f\u4e00\u4f4d\u8eab\u4efd\u5728\u7ebf\u88ab\u79f0\u4e3a\u201c\u5357\u65b9\u975e\u6d32\u96be\u6c11\u201d\u3001\u5c45\u4f4f\u5728NEOM\u793e\u533a1\u53f7\u533a\u7684\u5973\u6027\u521b\u4f5c\u8005\u3002\u5979\u5c55\u793a\u4e86\u4e00\u4e2a\u6574\u6d01\u7b80\u6d01\u7684\u516c\u5bd3\u53ca\u5176\u5bb6\u4eba\u7684\u65e5\u5e38\uff0c\u4ece\u6e05\u6d01\u536b\u751f\u5230\u4e0e\u5b69\u5b50\u508d\u665a\u6563\u6b65\uff0c\u518d\u5230\u996d\u5802\u7528\u9910\u7684\u7f8e\u597d\u77ac\u95f4\u3002\u7136\u800c\uff0c\u8fd9\u4e9b\u89c6\u9891\u5f15\u53d1\u7684\u4e89\u8bae\u4fc3\u4f7f\u5979\u7684\u8d26\u53f7\u88ab\u5220\u9664\uff0c\u5e76\u6700\u7ec8\u56de\u5230\u7f51\u7edc\u7a7a\u95f4\u5e76\u8bbe\u4e3a\u79c1\u5bc6\u72b6\u6001\u3002<\/p>\n

\u6b64\u73b0\u8c61\u4e0d\u4ec5\u6d89\u53ca\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u7684\u4e2a\u4f53\u7528\u6237\uff0c\u5728\u66f4\u5e7f\u9614\u7684\u5c42\u9762\u4e0a\uff0cNEOM\u9879\u76ee\u53ca\u5176\u8425\u9500\u7b56\u7565\u4e5f\u53d7\u5230\u8d28\u7591\u3002\u6c99\u7279\u653f\u5e9c\u5728\u63a8\u52a8\u65c5\u6e38\u4e1a\u65f6\u4ea6\u6709\u7c7b\u4f3c\u884c\u4e3a\uff0c\u901a\u8fc7\u9080\u8bf7\u5f71\u54cd\u8005\u8fdb\u884c\u8c6a\u534e\u65c5\u884c\u548c\u6d3b\u52a8\u6765\u63a8\u5e7f\u56fd\u5bb6\u5f62\u8c61\u3002\u7136\u800c\uff0c\u8fd9\u4e9b\u5ba3\u4f20\u6548\u679c\u662f\u5426\u80fd\u5982\u613f\u8fbe\u5230\u671f\u671b\u76ee\u6807\u4ecd\u5b58\u7591\u95ee\u3002<\/p>\n

\u5c3d\u7ba1\u5b98\u65b9\u8d26\u53f7\u63cf\u7ed8\u7684\u662f\u4ee4\u4eba\u773c\u82b1\u7f2d\u4e71\u7684\u672a\u6765\u57ce\u5e02\u666f\u8c61\u3001\u79d1\u6280\u521b\u65b0\u4e0e\u53ef\u6301\u7eed\u751f\u6d3b\u7406\u5ff5\uff0c\u4f46\u5728\u4f17\u591a\u5f71\u54cd\u8005\u7684\u89c6\u9891\u4e2d\u5c55\u793a\u7684\u5efa\u8bbe\u8425\u5730\u5219\u8fdc\u975e\u5982\u6b64\u58ee\u89c2\u3002\u5efa\u7b51\u7269\u867d\u73b0\u4ee3\u5316\u4e14\u7b80\u7ea6\uff0c\u4f46\u7f3a\u4e4f\u524d\u536b\u79d1\u6280\u611f\uff0c\u66f4\u504f\u5411\u4e8e\u5de5\u4e1a\u98ce\u683c\u3002<\/p>\n

NEOM\u9879\u76ee\u4f5c\u4e3a\u6c99\u7279\u201c2030\u5e74\u613f\u666f\u201d\u8ba1\u5212\u7684\u4e00\u90e8\u5206\uff0c\u65e8\u5728\u591a\u5143\u5316\u56fd\u5bb6\u7ecf\u6d4e\uff0c\u9884\u7b97\u9ad8\u8fbe5,000\u4ebf\u7f8e\u5143\u3002\u7136\u800c\uff0c\u8fd9\u4e00\u8017\u8d44\u5de8\u5927\u7684\u5f00\u53d1\u5de5\u7a0b\u5907\u53d7\u4e89\u8bae\u3002\u53bb\u5e74\u4e94\u6708\uff0c\u300aBBC\u300b\u62a5\u9053\uff0c\u4e3a\u4e86\u7ed9\u8be5\u9879\u76ee\u9884\u7559\u7a7a\u95f4\uff0c\u201c\u7ebf\u201d\u9879\u76ee\u7684\u5efa\u8bbe\uff0c\u6c99\u7279\u90e8\u961f\u83b7\u4ee4\u9a71\u9010\u571f\u8457\u6751\u6c11\uff0c\u5982\u6709\u62b5\u6297\u8005\u5219\u83b7\u5f97\u5141\u8bb8\u5904\u51b3\u3002\u4e0a\u4e2a\u6708\uff0c\u300a\u534e\u5c14\u8857\u65e5\u62a5\u300b\u901a\u8fc7\u83b7\u53d6\u7684\u6587\u4ef6\u3001\u90ae\u4ef6\u548c\u5f55\u97f3\u8bc1\u5b9e\uff0cNEOM\u9ad8\u7ba1\u6d89\u5acc\u8150\u8d25\u3001\u79cd\u65cf\u6b67\u89c6\u4e0e\u6027\u522b\u504f\u89c1\u3002<\/p>\n

\u81ea2018\u5e74\u534e\u76db\u987f\u90ae\u62a5\u8bb0\u8005\u8d3e\u9a6c\u5c14\u00b7\u5361\u8212\u5409\uff08Jamal Khashoggi\uff09\u5728\u6c99\u7279\u9886\u4e8b\u9986\u9047\u5bb3\u540e\uff0cNeom\u9879\u76ee\u5728\u5168\u7403\u8303\u56f4\u5185\u7684\u63a8\u5e7f\u5de5\u4f5c\u53d7\u5230\u4e86\u5de8\u5927\u963b\u788d\u3002\u5982\u4eca\uff0c\u968f\u7740\u738b\u5b50\u9762\u4e34\u56fd\u5185\u5916\u653f\u6cbb\u538b\u529b\u548c\u5ba1\u89c6\uff0c\u8fd9\u9879\u9879\u76ee\u7684\u5168\u7403\u5f62\u8c61\u4e0e\u5176\u5b9e\u8d28\u60c5\u51b5\u4e4b\u95f4\u7684\u5dee\u8ddd\u8d8a\u53d1\u5f15\u4eba\u5173\u6ce8\u3002<\/p>\n

\u65e0\u8bba\u662f\u5185\u90e8\u8fd8\u662f\u5916\u90e8\u7684\u653f\u6cbb\u52a8\u6001\uff0c\u90fd\u76f4\u63a5\u53cd\u6620\u5728\u4e86NEOM\u7684\u5f62\u8c61\u6253\u9020\u4e0a\u3002\u201c\u8fd9\u4e2a\u9879\u76ee\u4e0e\u7a46\u7f55\u9ed8\u5fb7\u738b\u5b50\u7684\u653f\u6cbb\u547d\u8fd0\u7d27\u5bc6\u76f8\u8fde\uff0c\u201d\u57c3\u4f26\u00b7\u963f\u91cc\uff08Hend Aly\uff09\u535a\u58eb\u8868\u793a\uff0c\u201c\u65e0\u8bba\u4ed6\u5728\u56fd\u9645\u6216\u56fd\u5185\u9047\u5230\u4ec0\u4e48\u6311\u6218\uff0c\u90fd\u4f1a\u5f71\u54cd\u5230Neom\u7684\u5ba3\u4f20\u5f62\u8c61\u3002\u201d <\/p>\n

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\u65b0\u95fb\u6765\u6e90\uff1a<\/b>www.nbcnews.com
\u539f\u6587\u5730\u5740\uff1a<\/b>Social media influencers go dark on TikTok after promoting futuristic Saudi megacity<\/a>
\u65b0\u95fb\u65e5\u671f\uff1a<\/b>2024-09-25
\u539f\u6587\u6458\u8981\uff1a<\/b><\/font><\/p>\n

The videos from Saudi Arabia\u2019s futuristic urban development project spread quickly across the internet, and almost as quickly started to disappear. At least five influencers who had been posting videos from Neom, the multiyear project launched by Crown Prince Mohammed bin Salman to build a high-tech megacity, have either closed their social media accounts or gone private after one video faced a wave of mockery on social media. A handful of smaller accounts within this small community of Neom-based content creators remain active, with their videos still viewable.\u00a0 The videos, often made in a day-in-the-life format popular with vloggers, sought to glamorize daily life in Neom\u2019s industrial apartments and a dining hall that drew comparisons on social media to prisons and military bases. This small community of creators, mainly women who say they moved to Saudi Arabia as expats or wives of expats, have all been touting seemingly utopian lives in Neom. Neom, first announced in 2017, has drawn international attention and scrutiny for alleged human rights violations and environmental concerns. Some online have expressed suspicion that the videos \u2014 many of which echo each other in listing out reasons to love life in Neom \u2014 were paid marketing, although they were not labeled as ads on TikTok, where these creators amass the majority of their audiences.\u00a0 A representative for Neom said the city has not paid influencers to make videos about Neom and is not affiliated with them, stating, \u201cAll our marketing campaigns are published on our social media channels and our website.\u201d The spokesperson said the latest marketing campaign was about Saudi National Day and was shared to LinkedIn last week. One video that drew particular attention on X came from a content creator who went by the name of Jessica Herman online before temporarily removing her profile from TikTok.\u00a0 The mom of two identified herself as a South African expat living in Neom Community 1, a residential area for workers and their families. Before her profile went dark, she vlogged herself tidying up her minimalistic white-and-gray apartment before taking her toddlers on an evening stroll past boxy, uniform buildings and empty streets. After stopping at a post office labeled \u201cPost Office,\u201d she entered a dining hall labeled \u201cDining Hall\u201d for a family meal.\u00a0 \u201cAh, we have the best fruit here,\u201d Herman said in the video, later filming her family walking around outside. \u201cGuys, we also have the best sunsets here. It was such a beautiful evening tonight.\u201d NBC News viewed the video before it was removed from TikTok. Clips of it remain on X, where people recirculated it last week.\u00a0 Historian Ellen Wald, who authored the book \u201cSaudi, Inc.,\u201d said she doubts the video and others like it would attract foreign professionals, as the clips made Neom look more like an outpost than a community. \u201cIt\u2019s almost eerie when she\u2019s walking through the various parts of the town and it\u2019s completely empty,\u201d Wald said. \u201cIt looks like a modern mining town, like here\u2019s your company housing and here\u2019s the company dining hall.\u201d Many online were also not sold by Herman\u2019s portrayal of her neighborhood. X posts that accrued millions of views called it \u201can industrial estate on the surface of the sun\u201d and poked fun at the \u201cspace mining colony dining hall.\u201d Herman\u2019s account was the first to vanish from TikTok soon after her video circulated on X, although now she\u2019s back online and has made her profile private. On Thursday last week, at least four other Neom-based content creators suddenly went dark, though one account seemed to reactivate later that day. Each had tens of thousands of followers. Before their content disappeared from public view, these women shared polished glimpses of the compound\u2019s amenities. They filmed themselves going to Starbucks, shopping at the Tabuk Park Mall and meeting up with friends. The few Neom-based creators still active on TikTok continue to post day-in-the-life vlogs of a workday in the project camp, cinematic clips of the desert city, and trips to Neom\u2019s luxury island development Sindalah. Hend Aly, a doctoral student at University College London who has researched Saudi Arabia\u2019s branding of Neom, said the Crown Prince Mohammed has primarily marketed the city to an international audience, particularly young professionals, ever since its launch. \u201cThe crown prince wants Neom to be seen as the modern, advanced, progressive place to be,\u201d Aly said. \u201cAnd he thinks that this is what would attract foreign expats, but also foreign-educated Saudis.\u201d Aly said Neom\u2019s own advertisements have for years highlighted testimonies from workers who moved to the city, who often talked about their experiences in English-language videos. While Neom has confirmed it is not working with influencers, Wald noted that Saudi Arabia does have a history of recruiting influencers to promote tourism in the country, often by flying them out for luxury trips and events. Whether their content works as intended, though, is a different story. \u201cIt\u2019s kind of interesting that there\u2019s definitely some whitewashing of difficult realities of what it\u2019s like to actually live in Saudi Arabia,\u201d Wald said, adding, \u201cI don\u2019t fault them for trying to improve their image, because everyone does that. But these campaigns are kind of falling flat.\u201d Neom\u2019s official social media accounts paint a glossy portrait of the project that teases futuristic urban landscapes, technological innovation and sustainable living. Its website describes Neom as \u201cthe land of the future where the greatest minds and best talents are empowered to embody pioneering ideas and exceed boundaries in a world inspired by imagination.\u201d But the construction camp that\u2019s depicted in many Neom-based content creators\u2019 videos differs vastly from the dazzling metropolis advertised in initial renderings of the city. The buildings appear modern but sterile, with a more industrial than futuristic feel. Aly said this disconnect is not unique to Neom. The contrast between the proposed vision and on-the-ground reality of a major development such as Neom is a known pattern among most mega-projects, including those in the United States and Europe. \u201cUsually the branding documents are not what\u2019s translated on the ground, because on the ground, you are limited by your capacities at the end of the day,\u201d Aly said. \u201cAnd the vision of Neom requires a tremendous amount of money.\u201d The $500 billion development project, part of the crown prince\u2019s Saudi Vision 2030 plan to diversify the country\u2019s economy, has been surrounded by controversy. In May, the BBC reported that Saudi forces were ordered to evict indigenous villagers \u2014\u00a0with permission to kill those who resisted, according to a Saudi ex-intelligence officer \u2014 to pave space for the construction of The Line, advertised as a car- and emission-free city in Neom expected to stretch 105 miles in one straight line. Earlier this month, The Wall Street Journal \u2014 citing current and former executives as well as documents, emails and recordings \u2014 reported allegations of corruption, racism and misogyny among Neom executives, including an alleged instance of one executive mocking the deaths of workers. In 2018, the killing of Washington Post journalist Jamal Khashoggi at a Saudi consulate also stalled the promotion of Neom as Crown Prince Mohammed faced global censure and scrutiny over the incident. In many ways, according to researchers, Neom is tied to Saudi Arabia\u2019s efforts to reshape its reputation on the global stage. \u201cThis project is super connected to the crown prince,\u201d Aly said. \u201cWhatever he\u2019s going through politically \u2014 internally and internationally \u2014 reflects on the branding of Neom.\u201d<\/pre>\n
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