{"id":1273,"date":"2024-09-22T11:10:30","date_gmt":"2024-09-22T03:10:30","guid":{"rendered":"https:\/\/www.kafeizha.com\/?p=1273"},"modified":"2024-09-22T11:10:30","modified_gmt":"2024-09-22T03:10:30","slug":"%e4%ba%9a%e9%a9%ac%e9%80%8a%e5%8a%a0%e5%85%a5%e7%94%b5%e5%bd%b1%e8%89%ba%e6%9c%af%e4%b8%8e%e5%a8%b1%e4%b9%90%e5%8d%8f%e4%bc%9a","status":"publish","type":"post","link":"https:\/\/news.tomjun.com\/?p=1273","title":{"rendered":"\u4e9a\u9a6c\u900a\u52a0\u5165\u7535\u5f71\u827a\u672f\u4e0e\u5a31\u4e50\u534f\u4f1a"},"content":{"rendered":"

\u65b0\u95fb\u6765\u6e90\uff1a<\/b>www.nytimes.com
\u539f\u6587\u5730\u5740\uff1a<\/b>Amazon Joins Motion Picture Association<\/a><\/font>
\u65b0\u95fb\u65e5\u671f\uff1a<\/b>2024-09-19<\/p>\n

\u4e9a\u9a6c\u900a\u52a0\u5165\u7535\u5f71\u827a\u672f\u534f\u4f1a<\/p>\n

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\u745e\u91d1\u57282017\u5e74\u88ab\u8058\u4e3a\u7535\u5f71\u827a\u672f\u534f\u4f1a\u4f1a\u957f\u3002\u4ed6\u8d1f\u8d23\u8ba9\u534f\u4f1a\u7684\u4f18\u5148\u4e8b\u9879\u6db5\u76d6\u52a0\u5f3a\u7248\u6743\u4fdd\u62a4\uff0c\u5e76\u63a8\u52a8\u5e02\u573a\u7684\u5f00\u653e\uff08\u5c24\u5176\u662f\u4e2d\u56fd\uff09\u548c\u7535\u5f71\u7a0e\u6536\u4f18\u60e0\u3002\u6b64\u5916\uff0c\u4ed6\u8fd8\u6269\u5c55\u4e86\u8be5\u534f\u4f1a\u5728\u6d41\u5a92\u4f53\u9886\u57df\u7684\u6e38\u8bf4\u8303\u56f4\u3002<\/p>\n

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\u539f\u6587\u6458\u8981\uff1a<\/b><\/p>\n

Hollywood\u2019s top lobbying group, the Motion Picture Association, has a powerful new member: Amazon.
\nThe tech giant\u2019s decision to join the M.P.A. after a long courtship reflects its ambition in the streaming and film businesses \u2014 as well as the association\u2019s need to add muscle. \u201cWelcoming Prime Video and Amazon MGM Studios into our ranks will broaden our collective policymaking and content protection efforts,\u201d Charles H. Rivkin, the association\u2019s chief executive, said in an interview.
\nThe association\u2019s other members are Disney, Netflix, Paramount, Sony, Universal and Warner Bros. The M.P.A. has not added a member since 2019, when Netflix joined. Mr. Rivkin, a former United States ambassador and assistant secretary of state, has since focused recruitment efforts on Amazon.
\nAmazon gained a foothold in the entertainment industry in the 2010s with unconventional series like \u201cTransparent\u201d and indie films like \u201cManchester by the Sea.\u201d The company has since grown its Prime Video streaming service into a colossus. Last year, Amazon spent $19 billion to make or acquire content (films, TV shows, music), up 14 percent from a year earlier.
\nIn 2021, Amazon acquired Metro- Goldwyn-Mayer for $8.5 billion. MGM was a founding member of the M.P.A. in 1923. But the studio dropped its membership in 2005 amid an ill-fated merger with Sony. In Mr. Rivkin\u2019s membership discussions with Amazon, its purchase of MGM \u201cchanged the conversation,\u201d he said. In the years ahead, Amazon plans to roughly double MGM\u2019s theatrical slate to as many as 16 films annually.
\nMike Hopkins, senior vice president of Prime Video and Amazon MGM Studios, said in a statement that the company was \u201cproud\u201d to join the M.P.A. and its effort \u201cto protect creators, content and consumers worldwide.\u201d Amazon has successfully worked with the association on piracy efforts over the last few years.
\nFor decades, the M.P.A. reigned as one of the most powerful trade associations in Washington. Its influence waned in the 2000s with the arrival of lobbyists for Big Tech. The M.P.A. also suffered from budget cuts and glacial decision making, in part because of consolidation in the entertainment industry; member studios had become embedded inside media conglomerates with divergent interests.
\nThe low point came in 2012, when the M.P.A. failed to push through the Stop Online Piracy Act, which was mostly aimed at piracy sites overseas. Google and other tech companies, including Amazon, mobilized to defeat the legislation, arguing that it would effectively allow the government to censor the internet.
\nMr. Rivkin was hired in 2017 to reinvigorate the M.P.A. The association\u2019s priorities include strengthening copyright protections. It also lobbies to open markets \u2014 primarily China \u2014 and secure tax incentives to produce films. Mr. Rivkin has expanded the group\u2019s advocacy to include streaming.
\nThe association also oversees the movie-ratings system in the United States and operates a separate unit to fight piracy. Last month, the M.P.A. helped shut down Fmovies, a Vietnam video site that trafficked in stolen Hollywood content, attracting 6.7 billion visits from January 2023 to June 2024.
\nWith the addition of Amazon, the only significant Hollywood player that remains a nonmember is Apple.
\n\u201cIt used to be seen as a Northern versus Southern California battle,\u201d Mr. Rivkin said, referring to Hollywood and Silicon Valley. \u201cThat is so outdated. The lines have blurred.\u201d
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